Cathexis

kuh-THEK-sis (/kəˈθɛk sɪs/)

the investment of emotional significance in an activity, object, or idea.

“If someone has intense cathexis around health fears, it can shape stress levels and behaviour in ways that studies sometimes link to worse outcomes.”

Source: Dictionary.com

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evoking a keen sense of sadness or regret.

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pretending or claiming to have a certain quality.

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