Soidisant

swah-dee-zah (/swaːdɪˈzɑːn/)

pretending or claiming to have a certain quality.

“Many soidisant fashion experts overlook YKK, yet this unassuming brand quietly zips up over half the world’s garments.”

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a feeling of guilt or moral scruple that prevents or follows the doing of something bad.

deserving blame or censure; guilty.

to increase the power, status, or wealth of.

the language or dialect spoken by the ordinary people in a particular country or region.

growing old; aging.

force of character, determination, or nerve.