Cathexis

kuh-THEK-sis (/kəˈθɛk sɪs/)

the investment of emotional significance in an activity, object, or idea.

“If someone has intense cathexis around health fears, it can shape stress levels and behaviour in ways that studies sometimes link to worse outcomes.”

Source: Dictionary.com

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the language or dialect spoken by the ordinary people in a particular country or region.

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